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How to make your home stand out in a competitive real estate market

Selling your home this time of year means competing against more homes listed for sale. Standing out in the real estate market gives you a competitive edge to attract more buyers and likely receive more offers on your property.

With many homes receiving multiple offers, it’s important to make a good impression so that your property is the one that buyers are fighting over.

It’s no secret that the best way to get more attention on your listing is with compelling marketing and showing up in all the right places that buyers are looking for their next home. More than ever, the way you present your home decides whether those buyers will even book a showing.

Here are three tips to help you stand out in the competitive Central Florida real estate market:

Focus on Digital

Your home needs an immaculate digital presence to have an impact on buyers who are using the internet to browse properties. Over 90% of buyers in 2019 looked at homes online before deciding to book a showing and place an offer. This means working with a real estate agent who hires a staging consultant and professional photographer to capture your home. They should also have a working knowledge of search engine optimization, or SEO.

This is to make sure the listing description for your property matches exactly what the right buyers are looking for when they search Google for new listings.

Your home’s digital presence will make or break its chances at getting the most showings and the most offers ultimately deciding whether you sell for top dollar or miss the mark competing against similar properties listed for sale in your local market.

Work with the Right Agent

Not all real estate agents are created equal. Some have access to special tools, services, and platforms to market your property that others do not. When you are interviewing realtors to list your home for sale, ask lots of questions about how they plan to market your home to reach the most number of buyers with your listing. Working with a real estate agent who has a proven marketing strategy and who has experience selling homes in your area will give you an advantage when the for-sale sign goes up.

Make it sparkle

There’s a lot to be said about walking into a clean house that feels like a home. When buyers come to see your property, take care of the aesthetics. From curb appeal to the bedroom closets, buyers are looking at every inch of your home to decide whether it is somewhere they can see themselves living. Buyers will look everywhere when they’re walking through your home so it’s important to keep your storage places and cupboards tidy as well.

Keep your yard neat, front entry clear of shoes, and any clothes or loose trinkets tucked neatly away for showings. The goal is for them to focus on the home and all it’s features, not how disorganized your linen closet looks or how long and disheveled the grass in your backyard is.

This spring, more sellers will hit the market and more homes will be sold, make sure your property stands out in the Central Florida real estate market by preparing ahead of time and putting in the extra effort to attract buyers. Selling your home is easy when you have the right support, great marketing, and the willingness to keep your home in tip-top shape during the listing period.

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